PRODUCT SKETCHES
This project was about exploring ways of making the Mills brand more visible on some of their products. I worked on three branding levels: Mills as a guarantor, an endorser, and a full takeover.
STORE POSTERS FOR MILLS MAJO
VITA HJERTEGO' BRAND GUIDE
TASTY TOAST PACKAGING IDEAS
My final project was to exploring packaging concepts for a project still in development called Tasty Toast (name still not decided). A product targeted towards a younger audience.
PROCESS
This assignment was given to me based on my portfolio, so I chose to go in a pop art/ cartoony direction.
I was asked to challenge the Mills brand guide. And I was given complete creative freedom as long as I kept the Mills logo and yellow wave.
SKETCHES
REFINED SKETCHES
TUB COLOR TESTS
FINAL PRODUCT SKETCH
My sketch won't be the final design, but if it ends up being based on it, I will be extremely proud!
