STYLE GUIDE
Strategic Design 2
This fictional gourmet ice cream brand located in Tromsø, Norway, needed help with building their brand identity. Their goal is to be the premier choice for affluent food lovers, offering an authentic taste of Norway through their gourmet ice cream. To achieve this, they needed a fitting name, along with a unique conceptual logo. A simple style guide to help them keep their brand consistent. A few brand touchpoints to show them how their brand will look in the wild. And lastly, I came up with a wild card marketing idea that can help them create brand awareness and introduce new customers to the brand.